Journal

You've handed in your notice, or you're about to. The clients are starting to ask where you'll be. And somewhere between the lease, the bookkeeping and the tax, there's a thing nobody warns you about: the sheer volume of brand decisions you suddenly need to make — a thousand tiny calls, in a four-week window, while you're still doing the work on clients. This is the list. Not in order of glamour, but in order of what bites you first if you skip it.