Journal

  1. Read more: Leaving the Chair: A Brand Checklist for Your First Solo Month
    Leaving the Chair: A Brand Checklist for Your First Solo Month

    Leaving the Chair: A Brand Checklist for Your First Solo Month

    You've handed in your notice, or you're about to. The clients are starting to ask where you'll be. And somewhere between the lease, the bookkeeping and the tax, there's a thing nobody warns you about: the sheer volume of brand decisions you suddenly need to make — a thousand tiny calls, in a four-week window, while you're still doing the work on clients. This is the list. Not in order of glamour, but in order of what bites you first if you skip it.

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  2. Read more: 9 Things That Instantly Make a Salon Brand Look Homemade
    9 Things That Instantly Make a Salon Brand Look Homemade

    9 Things That Instantly Make a Salon Brand Look Homemade

    The nine specific signals that mark a hair or beauty brand as homemade, and the small, free fixes that change everything.

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  3. Read more: Your Work Is Worth $300. Your Branding Says $80.
    Your Work Is Worth $300. Your Branding Says $80.

    Your Work Is Worth $300. Your Branding Says $80.

    A client decides what category your salon sits in and what they'll happily pay for it in under half a second, before reading a word of your bio. For most brilliant hair and beauty operators, the gap between their work and their brand is bleeding you money and you don't even realise it.

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